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Mighty Fine Entertainment announces their status as the official entertainment partner for US retailer David’s Bridal UK Launch


On 3rd October 2013 US bridal and formalwear brand David’s Bridal will officially open its doors at Westfield Stratford with a party like no other.  Shoppers will be invited to celebrations throughout the day: a fashion show, live music, an official ribbon cutting by the mayor as well as exclusive giveaways, offers and freebies.

Providing the live entertainment for the launch party will be the award-winning Mighty Fine Entertainment. Mark van den Berg of Mighty Fine Entertainment said ‘We are incredibly excited to have been selected by David’s Bridal to be their entertainment partner for this event. We have a great entertainment line up planned for the evening to really add the right atmosphere, tone and setting for this event which is going to have a real party feel to it”.

At 10:45am, the opening officially commences with a store ribbon cutting by the Mayor of Newham, Sir Robin Wales. From 5pm, guests will be invited in store to enjoy live music from Mighty Fine Entertainment, wine and canapés. Shoppers can also pick up exclusive hints and tips from the Brides editorial team and  in house experts who will be providing fashion and wedding planning advice as well as sharing their favourite pieces from the new collections. Shoppers may also spot their favourite celebrities as they browse the aisles.   The first 500 shoppers in store will receive a goodie bag of free gifts including copies of Brides magazine, wedding favours and  exclusive offers and gifts from participating Westfield retailers.

All brides who attend the Grand Opening on 3 October will receive a bonus £50* discount card as well as a special introductory 10% Store-wide Savings offer** to go towards their dream wedding dress, redeemable on David’s entire range of bridal gowns including their exclusive White by Vera Wang collection.

All shoppers will also be treated to a free on-the-day raffle with amazing prizes up for grabs including a bridal wedding pack, a St. Lucia honeymoon and wedding bands from H. Samuel jewellery.

From 7:15pm-8pm, Brides magazine Fashion Director Bryony Toogood will introduce the highlight of the evening, a multimedia fashion show showcasing the latest trends in bridal fashion and social occasion. The first 100  shoppers present will have an opportunity to view the fashions from a limited section of VIP seating.

From 8pm-9pm guests will be invited back into store to pick up last minute tips as well as and enjoy savings on amazing bridal and social occasion fashions.

For more information on this event please click here.